brand - Igo Geurtjens

17 February 20172 June 2022

Impact of Big Data: the brand is key

The article ‘Impact of Big Data: the brand is key’ is included in the book ‘The New Communication Professional’ written by Vera de Witte. Summary article …

18 April 201118 May 2023

Strategic use of hashtags

When on 12 April 2011 the article “Strategic use of hashtags on Twitter“ is published on Emerce, there appears to be a lot of interest …

28 May 20092 June 2022

Public broadcaster NOS in the future

Last Friday 22 May ’09 I took part in ‘t Media Park in a ‘brainstorm’ about the future of the NOS with deputy editor-in-chief Tim …

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